Google Earth: The adventure continues
People are beggining to test some initial business models based on Google Earth:
"This spring, even before the Google programming interfaces were published, a Silicon Valley programmer, Paul Rademacher, wrote software making it possible to display real estate listings from the bulletin-board site Craigslist overlaid on Google Maps.
The resulting mash-ups, as the hybrid Web services are called, can be viewed at housingmaps.com. The site has already attracted more than a half-million viewers and now receives more than 10,000 visits a day. Virtually all the traffic has come from Internet word-of-mouth publicity; Mr. Rademacher said he had posted only a single brief notice on Craigslist asking for testers when he started the service.
The idea came to Mr. Rademacher while he was driving around Silicon Valley looking for a home to rent. Before starting on his reconnaissance mission, he said he had painstakingly printed out the location of each rental listing on a different map.
'I was driving around with a huge stack of paper,' he recalled. 'That was the 'Ah-ha' moment; it was obvious they should all be on a single map.' Because the new hybrid services raise potentially thorny questions about how revenue might be shared as well as potential disputes over the ownership of digital information, Mr. Rademacher said he had decided to avoid accepting advertisements on his site and had done it purely as a proof of concept."
Tags: business, Google, Google Earth, Real Estate