Wednesday, July 06, 2005

The World's least favorite advertising agency?

British Airways pone fin a un caso de estudio de escuela de negocio...o puede estar preparando la negociación de sus porcentajes

FT.com - BA review puts Saatchi contract at risk:

"News of the exercise sent shock waves through the advertising world because of the status of the assignment and the history between BA and the Saatchi brothers who started working for the airline in the early 1980s. Their work established the airline as a global brand and cemented their reputations as workers of marketing wonders.

The Saatchis dubbed it "the world's favourite airline" in 1983, basing their claim on the observation that while other airlines carried more people, none of BA's competitors transported more international passengers."

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